Section III · The tools
What lives behind
the masthead.
Three things we built at 701am because the work demanded them. Each is free. Each is opinionated. Each does one thing well.
3 tools · 0 signups · 1 office
i.
Newsroom prediction engine
Kraken.
Drop a dataset, organization, event, or trend. The Kraken runs 50 narrative framings through five interpretive lenses, clusters them into 10 stable attractors, and predicts the stories most likely to emerge from a real newsroom.
- Runtime
- ~25 seconds
- Output
- 6-section predictive report — cluster map, top 10 stories, pitches, headlines, insights, and publication targets
- Method
- 5 parallel interpretive lenses (economic, cultural, structural, behavioral, technological) → clustering → ranking by Editorial Success Value
- Best for
- Founders, agencies, and PR strategists deciding which angle to pursue before they've written a word
- Cost to you
- Free, no signup
ii.
The 3-minute workshop
Build a Data Story.
Five questions about your business. Two public datasets. One headline you did not have yesterday. A guided workshop that ends with a complete strategy memo — methodology, pitch, journalist names, four-week roadmap.
- Runtime
- ~3 minutes
- Output
- A full strategy memo on your screen — working headline, dataset hints, pitch draft, reporter beats, four-week roadmap. Print-friendly.
- Method
- 5-question intake → 5 candidate angles → you pick → Tavily research → synthesis
- Best for
- Founders who have a meeting in the morning and nothing to say in it
- Cost to you
- Free, no signup
iii.
For your AI agent
Earned Media Skills.
Twenty-eight earned-media skills your AI agent can read. Pitch craft, journalist research, the humanizer. Plain markdown. MIT licensed. Free to clone, fork, and ship.
- Format
- 28 markdown skill files + 1 SKILL.md index
- License
- MIT — clone it, fork it, ship it, sell what you build with it
- Runtime
- For Claude Code, Claude Cowork, or any agent that can read markdown
- Best for
- Developers, agencies, and AI builders who want the playbook in their stack, not in another tab
- Cost to you
- Free, open source
Repository: github.com/701am/earned-media-skills